Business Strategy For Travel Agency
These days it’s a misconception that travel agencies are dead. People like comfort and ease of use. Google does provide the information but not the experience and people value the experience most. Travel agencies can target customers by prioritising the experience. Business strategy is important for any business to succeed. To create a business strategy for your travel agency, you can follow the following steps.
1. Analyse The Destinations You Are Going To Offer
The first step for travel agencies is to analyse the destinations you will cover. Check out the areas where you want to provide the services. Check out the local area, what specialities the area has, any hidden gems you want people to know, and which season the area is most suitable. Often, small businesses cover few destinations because they are easy to cover.
Do the survey and find local specialities like cuisine, parks, historical monuments or natural getaway. Do a survey and see why people would like to visit this place, and what kind of customers will mostly like the area like domestic or international tourists. What kind of activities can people do?
2. Investigate Your Customers
After surveying your selected destinations, determine your targeted audience. What age group will be interested in that particular area? Would the destination be more suitable for locals or international tourists, young people, or old people? Find the most suitable age group for your destination. Find out what kind of place it is and what kind of gender will be most interested in the area. It is found that females are mostly interested in leisure and relaxing destinations while men are mostly interested in mountainous, challenging destinations.
Find out what kind of travel most people do to your selected destination and what kind of ways people use for booking and experiencing. What kind of services you will provide to your customers such as food tours, site visiting, architecture, beaches or hidden gems tours? Determine what age group will be interested in your selected destination.
3. Analyse Your Competitors
Check out what your competitors are doing, and what kind of services and packages are they providing. Who are their service providers? What experience they are providing to their customers? What things do you want to adopt from your competitors and what do you want to improve or change? What destinations they are targeting what their marketing strategy is and which marketing channels they are using?
4. Make a Business Strategy
After analysing the destinations you want to target and after analysing what kind of customers will be interested in your destinations. It is time to make a business strategy. Write down a complete plan of what kind of services you want to provide, like guided tours, food tours, honeymoon packages, and explore the city packages.
Decide what kind of facilities you want to offer, like corporate travel, or personal travel and how much you want to offer travel management, accommodation, car rentals, and flight bookings.
5. Partnership With Service Providers
After finalising your business strategy, it’s time to find the local service providers. Find local service providers, analyze which service providers your competitors are using, and how you can make a deal with them to provide the best experience to your customers.
Service providers are crucial for travel agencies as they make sure that your customers get the best experience and their service will make sure that you get good feedback from customers. Find local service providers like hotels, car providers, food restaurants and airlines.
6. Formulate a Pricing Strategy
7. Make Social Media Strategy
These days, people love to watch long videos on youtube and short videos on Instagram. Make detailed, catchy, long-format videos of destinations you are offering. More millennials, GenX and Boomers use Youtube and you can target these ages with long-formatted videos. On Instagram, post less about the services and more about the destinations. Videos/Reels should be small and have a catchy beautiful views of the destinations. Most of the GenZ and Millennials use Instagram. Use Tiktok for quick small crisp videos to target GenZ and use Facebook with detailed or long videos to target Boomers and GenX.
Read in detail how to make a marketing strategy for your travel agency here.
8. Have a Website
Website is important for your business as you can use it for landing pages of your destination, blogs for your destination and a complete booking system for your customers. Use SEO to rank your website. You can use newsletters to send to your customers or website visitors. And you can collect emails of your targeted customers who have visited your site.
Read in detail what kind of content is required on your website here.
9. Connect Through Email Marketing
Email marketing is a great way to send offers, create new leads and have more customers. You can write monthly or weekly newsletters about your destinations explaining the weather, its hidden gems or any important aspects you want your customers to know.
10. Have a Mobile Application
You can get your mobile app developed and provide customers ease of use. You can add features like local area information, and reviews about the area and its hidden gems. You can provide a booking system on your mobile app.